CA and Columbia Community to be Featured on PBS Segment
Starting this month, you might recognize some familiar faces and spaces in the community on your TV screen 👀 That’s right: Columbia is going prime time!
We’re so excited to announce that Columbia Association (CA) and the Columbia community will be featured on PBS stations across the country on Viewpoint with Dennis Quaid, a series aimed at educating viewers on current topics and trends impacting the world.
The episode will begin airing on more than 170 Public Television stations on January 20, 2023, and will air throughout the year. A shortened version is also airing on various cable networks.
This segment provides a brief overview of all the ways CA serves our community every day.
Showcasing CA’s past, present and future
Early last year, CA was approached by Viewpoint producers who identified Columbia as a community of choice. CA’s communications team spent months working closely with the production team to reflect Columbia’s rich history and diversity, explain CA’s unique role and provide a fresh look on the community more than 50 years after its conception.
“It’s important that we as an organization share how CA is serving the community today and where we’re headed in the future,” Sr. Manager of Communications & Media Relations Dannika Rynes said. “This project allowed us to capture some of the energy and inspiration that makes our community and organization truly special. We are excited to share this project – the result of nearly a year of work – with everyone.”
Spotlighting our unique community
You may recognize places and faces in this segment, and that’s intentional! As we continuously work to update our imagery at CA, the team is committed to highlighting real community members who represent our diverse community.
“Everyone deserves to see themselves in our photos and videos, and our involvement in this project allows us to move toward that goal while simultaneously sharing CA’s exciting vision for the future,” Rynes said.
Along with the visibility the Columbia community will receive on a national level, CA’s involvement and investment in this project also increases and updates the organization’s video capacity. That allows the organization to reach even more people with our story.
“CA also now has access to new, high quality raw footage of some of our open space and most popular assets,” Rynes said. “The Viewpoint pieces and additional footage allows CA to not only produce more multimedia content that’s accessible to a greater audience, but also showcase our diverse community in a more intentional way. We look forward to utilizing this new video on our digital platforms – including our website and social media – to continue meeting the community where they are.”
